Vibhor Thapliyal

Why GYG’s US Exit Isn’t About Strategy — It’s About Behaviour

Everyone is analysing Guzman y Gomez’s US exit through strategy, competition, food, or finance. But the deeper pattern — the […]

Most businesses launch their website with excitement. It looks good, it loads fast, and it finally gives the brand a

When guests feel misunderstood, they don’t complain — they quietly look elsewhere. In hospitality, we often assume that if a

Most analytics tools tell you what happened. GA4 tells you how it happened. That single shift — from counting actions

Introduction Some actions look simple. Until you notice how differently we interpret them. The behaviour stays the same, but the

Some categories move through the world with a certain ease. In FMCG and QSR, the product behaves the same way