Let’s start talking.
Whether you’re a recruiter looking for a digital strategist, an entrepreneur wanting to apply TIP to your business, or a hospitality brand ready to think differently — this is where it begins. One conversation.
20 years of operational depth. Google-certified across all digital verticals. TIP as a working strategic framework. Available for full-time, contract, and consulting roles in Australia.
Whether you need a behaviour audit, a digital strategy rebuild, or a GA4 architecture review — TIP is the framework. Let’s talk about what it looks like applied to your brief.
If you’re a restaurateur, venue operator, or F&B entrepreneur who saw the VKB concept and felt a spark — that instinct is worth a conversation. Let’s see what it leads to.
Good conversations don’t always need a category. If something you read here made you think — reach out. Curiosity is always the right reason.
Open to pro-bono digital marketing projects. If you are a small business, startup, or independent operator who needs a behaviour-first perspective on your digital presence — reach out. No pitch. No invoice. Just applied thinking from someone who wants to do real work on real problems. Use the form below to get in touch.
Tell me what
you’re working on.
I don’t do generic responses. When you reach out, I read your message properly and respond with something worth your time. That’s the minimum the conversation deserves.
Use the form to tell me what you’re working on, what you’re looking for, or what’s not working. I’ll come back to you within 24 hours.
Find me where
the work
lives.
Weekly behaviour-driven perspectives on digital strategy, GA4 insights, and TIP thinking. The most active channel.
Long-form perspectives on behaviour, strategy, analytics, and the hospitality-digital intersection. For the readers who want more than a post.
The framework behind everything. If you want to understand how I think before you reach out — start here.
Long-form writing on behaviour, digital strategy, and the TIP framework. For the reader who wants depth over brevity.
Behaviour observations, digital strategy insights, and TIP thinking — in short form. The brand in the feed.
But the customer’s behaviour
is always true.”